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Sponsors
1 Multi-sponsor
History
- Held for consideration in economic development
- Referred to economic development
Full text
The text isn't available here yet. Check nysenate.gov.
Sponsor's memo
BILL NUMBER:A9761
Title of bill
An act to amend the general business law, in relation to prohibiting the advertisement of alcoholic beverages during television broadcasts of sporting events
Purpose or general idea of bill
This legislation prohibits the adver- tisement of alcoholic beverages during televised sporting events in order to prevent such advertising from reaching underage children.
Summary of specific provisions
Section 1 amends the general business law by adding a new section 399-ff to prevent the advertisement of alco- holic beverages during television broadcasts sporting events. It provides that no television broadcaster will broadcast any advertisement for any alcoholic beverage during the broadcasting of any sporting event. It provides that no person, corporation or any business or compa- ny having alcohol involved in their business in any way will cause the televised broadcasting of any alcoholic beverage during the course of any sporting event. Such provisions will not apply to sporting events broadcasted between the hours of ten o'clock p.m. and six o'clock a.m.
It defines "television broadcaster" as a television station licensed by the federal communications commission, a television broadcast network or a cable television network.
"Television broadcast network" is defined as an organization purchasing programs for transmission by television stations licensed by the federal communications commission.
"Cable television network" is defined as an organization purchasing programs for transmission by satellite or cable systems.
Justification
Studies have proven that televised advertisements affect the decisions that youth make about using alcohol. Currently there are 2.5 million people who are affected by addictions in New York State. It is important to work to prevent more addictions from affecting our youth.
A study conducted in one state showed that three out of five teens' favorite advertisements during Super Bowl telecasts were for beer. This type of advertising during daytime and evening sporting events is an added inducement for young people to start drinking at an early age.
Commercials advertising beer and alcohol products during sporting events should be limited to the hours between ten o'clock P.M. and six o'clock A.M. Limiting these advertisements to late night sporting telecasts will serve as a means of protecting our impressionable youth.
Prior legislative history
New Bill
Fiscal implications
None
Effective date
This act shall take effect on the thirtieth day after it shall have become a law.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.