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Who cares
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Sponsors
No co-sponsors yet.
History
- Referred to cultural affairs, tourism, parks and recreation
- Referred to rules
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money
Assembly Floor Calendar · Sponsor Naomi Rivera
Full text
The text isn't available here yet. Check nysenate.gov.
Sponsor's memo
Title of bill
An act requiring the placement of the New York State tourism website on any advertisement or public service announcement funded with state money
Purpose or general idea of bill
This bill seeks to increase traffic to the state tourism website by placing the web address on all state advertisements in a manner so as to be easily read by consumers.
Summary of specific provisions
Section one of the bill requires that the Internet website address for the state tourism website, and the "I Love NY" logo, be displayed in an easily readable manner on all state funded advertisements and public service announcements. The bill requires such placement provided that it does not interfere with the message or focus of the advertisement.
Justification
New York annually funds and produces hundreds of television, print and Internet web advertisements and announcements. At little or no cost the "I Love NY" logo and web address would be incorporated in all ads. It will enhance top of mind awareness. Additionally, it can amount to free tourism advertising in multiple out of State markets in cases where New York media markets overlap and cover other state. Pennsylvania, New Jersey, Connecticut, Massachusetts, Ohio, and Vermont are each serviced by New York television stations in certain geographic locations.
Prior legislative history
S.8023 of 2005/2006
Fiscal implications
Undetermined, however an increase in travel to the State will likely offset any costs incurred.
Effective date
Immediately.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.