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History
- Print number 2342a
- Amend (t) and recommit to cultural affairs, tourism, parks and recreation
- Referred to cultural affairs, tourism, parks and recreation
- Referred to cultural affairs, tourism, parks and recreation
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money
In Senate Committee · Cultural Affairs, Tourism, Parks And Recreation · Sponsor Naomi Rivera
Full text
The text isn't available here yet. Check nysenate.gov.
Sponsor's memo
BILL NUMBER:S2342A
Title of bill
An act requiring the placement of the New York State tourism website on websites maintained by and advertisement or public service announcement disseminated by certain agencies, departments and tourism promotional agencies
Purpose or general idea of bill
This bill seeks to increase tourism through New York State. Specifically, the bill seeks to increase traffic to the state tourism website by placing the web address on various websites, advertisements and public service announcements.
Summary of specific provisions
Section one of the bill requires that the Internet website address for the state tourism website, and the "I Love NY" logo and website link, be displayed in an easily readable manner on the websites of the department of agriculture and markets, department of environmental conservation, office of parks, recreation and historic preservation, New York State council on the arts, Metropolitan Transportation Authority, the thruway authority, the canal corporation, the Olympic regional development corporation, the Adirondack park agency, Battery Park City, the Hudson River greenway, Hudson River Park, and tourism promotional agencies which receive state matching funds.
Section two requires those same agencies, departments and tourism promotional agencies display the "I Love NY" logo and website address in advertisements or public service announcements when such advertisements or public service announcements are related to tourism.
Justification
New York annually funds and produces hundreds of television, print and Internet web advertisements and announcements. At little or no cost the "I Love NY" logo and web address would be incorporated in other ways. It will enhance top of mind awareness. Additionally, it can amount to free tourism advertising in multiple markets in cases where New York media markets overlap and cover other state. Pennsylvania, New Jersey, Connecticut, Massachusetts, Ohio and Vermont are each serviced by New York television stations in certain geographic locations.
Furthermore, by displaying the I Love NY logo and website link on other NYS websites, we can greatly enhance the traffic flow to the I Love NY website at a very minimal cost. The result would be an increase in tourism spending for the State and a more user friendly experience for the tourist.
Prior legislative history
S.8023 of 2005/2006 2009/2010: Passed Assembly & Died in Senate: Referred to Cultural Affairs, Tourism, Parks and Recreation. 2011/2012: S.2342/A.7102. Assembly advanced to third reading. Amended.
Fiscal implications
Undetermined, however an increase in travel to the State will offset any costs incurred.
Effective date
Immediately.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.