Requires massage therapists to include license numbers in advertising

BILL NUMBER:S3453

Title of bill

An act to amend the general business law, in relation to requiring massage therapists to include license numbers in advertising

Purpose or general idea of bill

To ensure that any individual, firm, Corporation, association, or agent or employee thereof who advertises, circulates or places before the public their advertisements, is indeed a licensed dealer in the field.

Summary of specific provisions

Section 396-b of the general business law, as added by chapter 1031 of the laws of 1965 is amended so that every individual, firm, corporation or association, or agent or employee would now include their license numbers in any advertisement that they either directly or indirectly publish or circulate before the public.

Justification

This legislation is another critical step towards ending sex trafficking in New York. By requiring ads for massages and body rubs to include their license number, we can affirm that an individual, firm, or corporation is a legitimate provider of services. This legislation does not apply a heavy burden on business, but will be integral in combating sex trafficking. Currently, plumbers and contractors have to provide their license numbers on such advertisements.

Prior legislative history

This bill was previously introduced in the Assembly.

Fiscal implications

To be determined.

Effective date

This act shall take effect on the sixtieth day after it becomes law.