What's happening
This bill restricts the use of the term "milk" on labels and advertisements to products made from animal mammary glands.
Why it matters
Limits the use of the word "milk". to only products that come from animal mammary glands (e.g., cows, goats), excluding plant-based or other non-dairy alternatives from labeling or advertising themselves as "milk."
Aims to reduce consumer confusion. by making it clearer whether a product is derived from animals or plants, which could impact people with allergies, dietary restrictions, or specific nutritional needs.
Potentially impacts the marketing and sales of plant-based beverages. (such as almond, soy, or oat "milk") by requiring them to use different terminology, possibly affecting product branding, shelf placement, and consumer perception.
Reflects broader debates over food labeling standards. , which may influence similar regulations in other states or at the federal level, and could affect the dairy and plant-based industries’ competition in the marketplace.
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Who cares
Headline styles
Limit 'Milk' to Real Milk
Plain English, a few words. Used as the page title.
Sponsors
3 Co-sponsors
History
- Referred to consumer affairs and protection
- Referred to consumer affairs and protection
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
6052
2017-2018 Regular Sessions
IN ASSEMBLY
February 23, 2017
Introduced by M. of A. MAGEE -- read once and referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to the sale and labeling of milk
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The general business law is amended by adding a new article 16-A to read as follows:
ARTICLE 16-A
SALE AND LABELING OF MILK Section 266. Definitions.
267. Selling and labeling of milk.
§ 266. Definitions. For the purposes of this article: "Milk" shall mean a whitish liquid containing proteins, fats, lactose, and various vitamins and minerals that is produced by the mammary glands of female cows, goats, or other animals, used as food by humans; including such liquid, as described herein, as may be altered by vitamin additives.
§ 267. Selling and labeling of milk. Only products containing one hundred percent milk, as defined in section two hundred sixty-six of this article, shall use the term "milk" on any label or advertisement of such product. The term "milk" may be used in the nutritional notations of any product where appropriate.
§ 2. This act shall take effect on the first of October next succeeding the date on which it shall have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD04551-01-7
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.