What's happening
This bill allows advertising during online lottery games, including alcohol ads, to maximize state revenue with regulatory oversight.
Why it matters
Creates new opportunities for commercial partnerships. by allowing the New York Lottery to contract with advertisers and sponsors, potentially fostering innovative collaborations between the lottery and private businesses.
Permits alcohol advertisements during online lottery games. with oversight solely by the lottery division, marking a shift from stricter federal broadcast standards and raising questions about public health messaging and exposure to vulnerable audiences.
Mandates a competitive bidding process. for advertising contracts to ensure the state maximizes revenue while considering public welfare, adding a layer of transparency and fiscal responsibility to how advertising partners are selected.
Requires state regulators to benchmark contract terms against other states’ gaming and lottery advertising deals. , aiming to keep New York’s agreements competitive and fair, which could influence broader trends in lottery advertising nationwide.
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Who cares
Headline styles
Allow Ads During Quick Draw
Plain English, a few words. Used as the page title.
Sponsors
No co-sponsors yet.
History
- Recommit, enacting clause stricken
- Reported and committed to finance
- Referred to racing, gaming and wagering
- Recommitted to rules
- Ordered to third reading cal.1468
- Committee discharged and committed to rules
- Reported and committed to finance
- Referred to racing, gaming and wagering
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
4318
2017-2018 Regular Sessions
IN SENATE
February 9, 2017
Introduced by Sen. SAVINO -- read twice and ordered printed, and when printed to be committed to the Committee on Racing, Gaming and Wagering
AN ACT to amend the tax law, in relation to authorizing advertising during quick draw
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Section 1604 of the tax law is amended by adding three new subdivisions d, e and f to read as follows:
d. The division may contract with one or more persons to allow the placement of advertising or promotional material on available media related to any online lottery game or to sponsor individual draws in any online lottery game. If the division enters into a contract under this subdivision, the division shall allow at least one minute between draws of online lottery games during which one or more advertisements may be exhibited.
e. A contract entered into under subdivision d of this section shall provide that any advertisements exhibited between draws of online lottery games shall comply with content regulations for televised broadcast adopted by the Federal Communications Commission, with the exception that the advertising under subdivision d of this section may include advertisements for alcoholic beverages with restrictions imposed only by the division.
f. The division shall solicit bids from responsible persons for advertising or promotional contracts under subdivision d of this section. The division shall select from among the bids received so as to produce the maximum amount of net revenue for the state consistent with the general welfare of the citizens of the state. In deciding whether to enter into a contract under subdivision d of this section, the division shall consider whether the terms of the contract are comparable to the terms of similar advertising or promotional contracts relating to lottery or other gaming in other states.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD09845-01-7
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Sponsor's memo
Title of bill
An act to amend the tax law, in relation to authorizing advertising during quick draw
Purpose or general idea of bill
This bill would allow the Director of the Division of Lottery to contract for the placement of advertising on any available media related to an online lottery game (i.e., Quick Draw). The Director would also be allowed to contract sponsorship of individual draws in an online lottery game.
Summary of specific provisions
Section 1. of the bill would allow the Director of the Division of Lottery to contract for advertising on any available media between draws of an online lottery game such as Quick Draw. Individual draws could also be sponsored. Any such advertising would have to comply with the Federal Communications Commission's rules for content regulations, though it may include advertising for alcoholic beverages with restrictions.The advertising space would be awarded after the solicitation of bids by the Director.
Justification
Advertising space could be broadcast upon media between Quick Draw games; there is the potential to generate considerable revenue for New York State by contracting out for this advertising space.
Prior legislative history
2016 -P-Sen.; died in Assembly Ways and Means Committee. 2015 -P-Sen.; died in Assembly Ways and Means Committee. 2014- P-Sen.; died in Assembly Ways and Means Committee. 2013- P-Sen.; died in Assembly Ways and Means Committee. 2012- P-Sen.; died in Assembly Ways and Means Committee.
Fiscal implications
There would be no cost to New York State and there could potentially be large amounts of revenue generated.
Effective date
This act shall take effect immediately.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.