What's happening
This bill requires restaurants to meet nutritional standards for meals linked to incentive items aimed at children, with penalties for violations.
Why it matters
Changes how restaurants can market to children by linking toys and similar incentives to healthier meal choices. , potentially reducing the appeal of unhealthy food options for kids and shifting industry practices.
Empowers the state health commissioner to set specific nutritional standards. (covering calories, sodium, sugars, fats, and required fruit/vegetable content), which could influence not only children’s meals but also broader menu offerings as restaurants adapt.
Creates real financial consequences for non-compliance. , with escalating penalties for repeat violations, signaling a serious regulatory approach and providing a deterrent against circumvention.
Addresses both physical and digital forms of incentives. , reflecting modern marketing techniques and ensuring that online or tech-based rewards are also covered, closing potential loopholes in how incentives are delivered to children.
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Who cares
Headline styles
Set Healthy Kids' Meal Rules
Plain English, a few words. Used as the page title.
Sponsors
History
- Referred to health
- Referred to health
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Healthy Kids’ Meal Standards
In Senate Committee · Health · Sponsor Gustavo Rivera
Full text
2 pagesUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
2845
2019-2020 Regular Sessions
IN ASSEMBLY
January 25, 2019
Introduced by M. of A. ORTIZ -- read once and referred to the Committee on Health
AN ACT to amend the public health law, in relation to setting nutrition standards for restaurants distributing incentive items aimed at children
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The public health law is amended by adding a new section 1352-f to read as follows:
§ 1352-f. Incentive items with restaurant food. 1. For the purposes of this section, the following terms shall be defined as follows:
a. "Incentive item" shall mean any toy, game, trading card, admission ticket or other consumer product, whether physical or digital, with particular appeal to children, which is provided directly by the restaurant, or any coupon, voucher, ticket, token, code or password which is provided directly by the restaurant and is redeemable for or grants digital or other access to any toy, game, trading card, admission ticket, or other consumer product with particular appeal to children.
b. "Meal" shall mean any combination of food and drink items offered together for a single price.
c. "Restaurant" shall mean any coffee shop, cafeteria, luncheonette, sandwich stand, diner, short order cafe, fast food establishment, soda fountain, and any other eating or beverage establishment, which gives or offers for sale food or beverages to the public, guests, members, or patrons, whether food or beverages are customarily consumed on or off the premises.
2. The commissioner shall make regulations establishing nutritional standards for meals, food items, and beverages that may be offered for purchase in combination with an incentive item by a restaurant. A restaurant may offer an incentive item in combination with the purchase of a meal, food item, or beverage, only if the meal, food item, or
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD05464-01-9
A. 2845 2
beverage, meets nutritional standards established by the commissioner under this section. Nutritional standards under this section shall include but are not limited to: calories; sodium; percentage of calories from fat (which may differentiate among kinds or sources of fat); sugars and caloric sweeteners; and fruits, vegetables, and grains.
3. Any person who violates any of the provisions of this section shall be liable for a civil penalty of up to five hundred dollars for a first violation thereof; up to one thousand dollars for a second violation thereof; and up to two thousand five hundred dollars for a third or subsequent violation thereof.
§ 2. This act shall take effect on the one hundred twentieth day after it shall have become a law.
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.