What's happening
This bill requires the Empire State Development Corporation to launch a public awareness campaign promoting New York businesses and products.
Why it matters
Creates a centralized, searchable online directory. The bill requires Empire State Development Corporation to launch a detailed "Buy New York Online Networking Directory," making it easier for consumers and businesses to discover and connect with New York-based businesses and their products/services.
Expands marketing reach for local businesses. By mandating a broad public awareness campaign through internet, radio, print, and potential public ambassadors, this legislation aims to boost the visibility and competitiveness of New York businesses against out-of-state or online-only competitors.
Increases transparency and accountability. The annual reporting requirement ensures that the campaign’s progress, effectiveness, and budget needs are regularly reviewed by the governor and legislature, which could influence future funding and strategy adjustments.
Potential economic ripple effects. By encouraging residents and businesses to “buy local,” the bill could help retain more economic activity within the state, support job growth, and potentially strengthen supply chains for New York products and services.
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Who cares
Empire State Development Corporation
The bill would require the corporation to launch a Buy New York awareness campaign by January 1, 2022, maintain a searchable business directory and submit annual reports on campaign actions and funding needs.
Owners of businesses located and operated in New York
They could apply to list their businesses, products, services and contact information in the campaign’s online directory.
Consumers and business purchasers
The campaign would encourage them to buy from New York businesses and provide a directory searchable by product, service and business category.
Governor and state legislators
They would receive annual reports assessing the campaign’s activities and the appropriations needed for the next fiscal year.
Headline styles
Promote New York Businesses
Plain English, a few words. Used as the page title.
Sponsors
3 Co-sponsors
History
- Amended on third reading 7312a
- Ordered to third reading cal.265
- Substituted by S5239
- Advanced to third reading cal.433
- Reported
- Referred to economic development
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Promote New York Businesses
In Senate Committee · Rules · Sponsor Anna Kaplan
Full text
2 pagesUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
7312--A Cal. No. 265
2019-2020 Regular Sessions
IN ASSEMBLY
April 22, 2019
Introduced by M. of A. SCHIMMINGER, GRIFFIN, FERNANDEZ, BUTTENSCHON -read once and referred to the Committee on Economic Development -ordered to a third reading, amended and ordered reprinted, retaining its place on the order of third reading
AN ACT authorizing the empire state development corporation to develop a public awareness campaign promoting businesses located in New York state
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. 1. The empire state development corporation shall develop, establish and implement a public awareness campaign promoting businesses located in New York state and encouraging individuals and businesses to purchase products and services from such businesses.
2. The campaign shall include an internet website providing information on businesses located in New York state and their available products and services including a Buy New York Online Networking Directory. The owner of any business located and operated in this state may apply to the empire state development corporation to have his or her business included on such directory. The directory shall include, but not be limited to, participating businesses' names, addresses, contact information, including telephone number, fax, e-mail and website address, products or services offered with a brief description, and any additional information, including history, hours and dates of operation, and number of employees. The names of businesses participating in such directory shall be organized by specific categories based on the various goods or services that such business provides. Such directory shall be searchable by such specific categories. Such directory shall also include a search capability to allow for participating businesses to be searched by the products or services they offer.
3. The public awareness campaign shall be made available to the public by any means deemed appropriate by the empire state development corpo-
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD11243-03-0
A. 7312--A 2
ration including, but not limited to, internet, radio, and print advertising such as brochures, billboards and posters. The campaign may also identify and recruit individuals to serve as visible, public ambassadors to promote this message.
4. The campaign shall begin no later than January 1, 2022. The empire state development corporation shall prepare an annual report to the governor and the legislature on or before December first of each year on the public awareness campaign, including: (a) actions taken by the empire state development corporation to carry out the public awareness campaign and (b) an assessment of the necessary appropriations for the empire state development corporation to meet the needs of the campaign in the next fiscal year.
§ 2. This act shall take effect immediately.
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.