What's happening
This bill requires electronic cigarette companies in New York to annually disclose their online advertising expenditures and details to the state.
Why it matters
Increases transparency about how and where e-cigarette companies are advertising online. , providing the public, regulators, and researchers with more information about the industry's marketing practices, especially regarding digital platforms.
Enables the state health department to monitor and potentially address advertising targeted at or seen by children. , as the annual report to the governor and legislature may include recommendations to limit youth exposure to these ads.
May lead to stricter regulations on e-cigarette marketing in the future. , since the bill directs the department to propose rules and regulations based on the data collected, possibly resulting in new restrictions or best practices for online advertising.
Could place administrative and reporting burdens on e-cigarette companies. , requiring them to track and disclose detailed data on their online ad spending, which may increase compliance costs and affect how they approach digital marketing in New York.
Albany, before your first meeting.
Every bill that moved yesterday, summarized in a sentence and ranked by impact. The Albany Scorecard follows on Sundays.
Free. Unsubscribe in one click. Want alerts on specific bills? Create an account.
Who cares
Headline styles
Disclose E-Cigarette Online Ads
Plain English, a few words. Used as the page title.
Sponsors
Senator · Senate District 38
No co-sponsors yet.
History
- Referred to health
- Referred to health
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Disclose E-Cigarette Online Ads
In Assembly Committee · Health · Sponsor Linda Rosenthal
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
1139
2019-2020 Regular Sessions
IN SENATE
January 11, 2019
Introduced by Sen. CARLUCCI -- read twice and ordered printed, and when printed to be committed to the Committee on Health
AN ACT to amend the public health law, in relation to adopting requirements that electronic cigarette companies disclose online advertisements
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Section 1399-kk of the public health law is amended by adding a new subdivision 3 to read as follows:
3. All companies in the state of New York that sell electronic cigarettes as defined in section thirteen hundred ninety-nine-aa of this article, shall disclose to the commissioner annually their online advertising expenditures from the previous fiscal year. Such yearly disclosure shall include, but not be limited, to the total funds spent on online ads, an itemized list of funds spent along with the websites on which ads appeared, the length of time each ad appeared on each website, and any other activity related to internet ad expenditure the commissioner deems appropriate. The department shall include in its annual report to the governor and legislature information related to internet advertising expenditures, including proposed rules and regulations deemed appropriate to limit online advertisements that may be seen by children.
§ 2. This act shall take effect on the one hundred eightieth day after it shall have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD02161-01-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Sponsor's memo
Title of bill
An act to amend the public health law, in relation to adopting require- ments that electronic cigarette companies disclose online advertisements
Purpose
The purpose of this legislation is to require the disclosure of internet advertising of electronic cigarettes.
Summary of provisions
Section one amends section 1399-KK of the public health law by adding a new subsection (3) to require the disclosure of all expenditures related to the online advertising of electronic cigarettes.
Section two is the effective date.
Justification
According to the CDC, more than 18 million young people were exposed to e-cigarette advertising online in 2014. Advertising by e-cigarette companies has increased dramatically in recent years and this advertis- ing works. The number of high school students who vape doubled between 2014 and 2016.
Currently, companies are not required to disclose what they spend on e-cigarette internet advertising and where that money goes. This bill would require such disclosure. New Yorkers deserve to know how and where these companies are advertising these unsafe products and how likely their children are to see such ads.
Legislative history
2017-18: S8277/A10711 - HEALTH/health
Fiscal implications
None.
Effective date
This act shall take effect on the one hundred eightieth day after it shall become law.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.