What's happening
This bill allows the New York lottery to sell advertising space on lottery tickets, with restrictions on alcohol and tobacco ads.
Why it matters
New revenue stream for public programs. By allowing advertising on lottery tickets, the state could generate additional funds, potentially supporting education or other public services funded by lottery proceeds, which may ultimately benefit residents.
Increased commercial opportunities. Businesses—including local and regional companies—could gain access to a new advertising platform with wide distribution, potentially reaching a diverse audience through lottery tickets.
Consumer exposure to promotions. The inclusion of discount coupons and promotional material directly on tickets could influence purchasing habits, providing consumers with immediate incentives or offers that might shape their buying decisions.
Public health considerations. The prohibition on ads promoting alcohol and tobacco (with an exception for responsible drinking messages) reflects ongoing efforts to balance revenue generation with social responsibility and public health priorities.
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Who cares
Headline styles
Sell Ads on Lottery Tickets
Plain English, a few words. Used as the page title.
Sponsors
1 Co-sponsor
History
- Referred to racing, gaming and wagering
- Reported and committed to finance
- Referred to racing, gaming and wagering
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
3791
2019-2020 Regular Sessions
IN SENATE
February 14, 2019
Introduced by Sen. SAVINO -- read twice and ordered printed, and when printed to be committed to the Committee on Racing, Gaming and Wagering
AN ACT to amend the tax law, in relation to authorizing the division of the lottery to sell advertising space on lottery tickets
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Section 1604 of the tax law is amended by adding a new subdivision d to read as follows:
d. The division, subject to applicable laws relating to public contracts, may enter into contracts with one or more persons to allow the placement of advertising or promotional material, including but not limited to, the placement of discount coupons for retail goods, on lottery tickets, shares, and other available media under the control of the division. However, except for advertising that promotes responsible consumption of alcoholic beverages, the division shall not allow the placement of advertising for the promotion of the consumption of alcoholic beverages or tobacco products on lottery tickets under the control of the division.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD09949-01-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Sponsor's memo
Title of bill
An act to amend the tax law, in relation to authorizing the division of the lottery to sell advertising space on lottery tickets
Purpose or general idea of bill
This bill would allow the Director of the Division of Lottery - subject to applicable laws regarding public contracts -- to contract for the placement of advertising on lottery tickets, shares and other available media under the Division of Lottery's control.
Summary of specific provisions
The bill would allow the Director of the Division of Lottery subject to applicable laws regarding public contracts - to contract for the place- ment of advertising or other promotional material on lottery tickets, shares and other available media under the Division of Lottery's control. It may include advertising for alcoholic beverages if such advertising promotes responsible consumption; but advertising for the use of tobacco products will not be allowed.
Justification
Advertising space is available on lottery tickets; there is the poten- tial to generate considerable revenue for New York State by contracting out for this advertising space.
Prior legislative history
2017-18 Session - S.4317 - enacting clause stricken 2016 - P-Sen.; died in Assembly Ways and Means. 2015 - P-Sen.; died in Assembly Ways and Means. 2014 - P-Sen.; died in Assembly Ways and Means. 2013 - P-Sen.; died in Assembly Ways and Means. 2012 - Reported from Racing, Wagering and Gambling died in Finance; died in Assembly Ways and Means Committee.
Fiscal implications
There would be no cost to New York State and there could potentially be revenue generated.
Effective date
This act shall take effect immediately.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.