What's happening
This bill requires warning labels on infant head support products sold in New York about skull flattening risks.
Why it matters
Statewide Impact for Parents and Caregivers. The bill applies to all infant head support products sold anywhere in New York, affecting families, caregivers, retailers, and manufacturers statewide—not just a specific region or demographic.
Increased Manufacturer Responsibility and Legal Liability. Manufacturers must ensure warning labels are affixed directly to products and packaging, meeting strict type size and legibility requirements. Failure to comply can result in civil penalties and court injunctions, and compliance with this law does not shield companies from other potential lawsuits related to product safety.
Public Health Education and Prevention. The Department of Health is tasked to create a model warning label and may develop a website to educate parents about the risks of positional skull deformities and the developmental benefits of carrying infants. This aims to reduce preventable infant skull flattening and to boost awareness about safe infant care practices.
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Who cares
Parents and Caregivers of Infants
They need to be aware of the potential risks of positional skull deformity from prolonged use of infant head support devices and will be directly impacted by the new labeling and educational resources.
Manufacturers and Retailers of Infant Head Support Devices
These businesses will be responsible for updating product labels, packaging, and ensuring compliance with the law, potentially facing penalties for violations.
Healthcare Providers (Pediatricians, Nurses, etc.)
Medical professionals advising parents on infant care and products may need to update guidance and respond to increased inquiries about the risks and safe use of these devices.
- Likely support
Consumer Protection and Safety Advocates
Organizations focused on child safety and consumer rights may support or monitor the implementation of the law, using it as a tool to further educate the public and advocate for safer infant products.
Headline styles
Require Infant Head Support Warnings
Plain English, a few words. Used as the page title.
Sponsors
No co-sponsors yet.
History
- Referred to consumer affairs and protection
Full text
2 pagesUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
11721
IN ASSEMBLY
September 16, 2026
Introduced by COMMITTEE ON RULES -- (at request of M. of A. Vanel) -read once and referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to infant head support labeling
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The general business law is amended by adding a new section 399-aaaaaaa to read as follows:
§ 399-aaaaaaa. Infant head support labeling. 1. For the purposes of this section, the following terms shall have the following meanings:
(a) "Infant" means a child under twelve months of age.
(b) "Infant head support device" means any pillow, cushion, lounger, positioner, wedge, mat, insert, or similar product that is designed, marketed, or intended for an infant to rest, cradle, support, or position an infant's head, inserts for car seats, strollers, swings, bouncer seats, or carriers. Such term shall not include:
(i) a cranial orthosis or other device approved by the United States food and drug administration that is prescribed by a licensed health care provider;
(ii) a component supplied by the original manufacturer of a child restraint system in compliance with applicable federal motor vehicle safety standards; or
(iii) a crib mattress, bassinet, or other infant sleep product that is subject to a mandatory federal safety standard.
(c) "Positional skull deformity" means flattening, molding, or asymmetry of an infant's skull resulting from prolonged external pressure on the skull, including positional plagiocephaly and positional brachycephaly.
2. Any infant head support device offered for sale in the state of New York shall provide a clear and conspicuous warning on such device and its retail packaging that prolonged use of such product may cause flattening, molding, or deformation of a baby's skull and that the recipient of such infant head support device should limit the time their baby
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD16336-01-6
spends resting against the product and to reposition their baby frequently.
3. The warning required by subdivision two of this section shall be:
(a) permanently affixed to the device by means of a label or tag and printed on the principal display panel of any retail packaging; and
(b) printed in a legible typeface in a type size of not less than twelve-point font.
4. The department of health shall create a model label and may include on such label a link to a website, which the department may create, that instructs parents on positional skull deformity and the developmental, emotional, and cranial benefits of carrying an infant.
5. The manufacturer shall be responsible for ensuring that all infant head support devices display the warning label as required by subdivisions two and three of this section.
6. Whenever there shall be a violation of this section, an application may be made by the attorney general in the name of the people of the state of New York to a court or justice having jurisdiction by a special proceeding to issue an injunction, and upon notice to the defendant of not less than five days, to enjoin and restrain the continuance of such violation; and if it shall appear to the satisfaction of the court or justice that the defendant has, in fact, violated this section, an injunction may be issued by such court or justice, enjoining and proof that any person has, in fact, been injured or damaged thereby. Whenever the court shall determine that a violation of this section has occurred, the court may impose a civil penalty up to two hundred fifty dollars per violation for the first offense and up to five hundred dollars per violation for each subsequent offense. In connection with any such proposed application, the attorney general is authorized to take proof and make a determination of the relevant facts and to issue subpoenas in accordance with the civil practice law and rules.
7. Nothing in this section shall be construed to limit or alter the liability or duty of any manufacturer, distributor, or seller under the common law or any other provision of law, including liability for failure to warn. Compliance with this section shall not relieve any person from liability at common law or under any other statute. The remedies and penalties provided in this section are in addition to any other remedies or penalties provided by law.
§ 2. This act shall take effect on the one hundred eightieth day after it shall have become a law.
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.