What's happening
This bill creates the "I Love NY Outdoors" program to promote New York as a top hunting and fishing destination, appropriating $2.5 million for marketing and tourism efforts.
Why it matters
Targets regional tourism growth. by focusing marketing and outreach on nearby states, aiming to draw out-of-state hunters and anglers—and their spending—to New York, potentially boosting rural economies.
Creates new partnerships and business opportunities. for local vacation, travel, and outdoor service providers, as the program allows for contracting with independent companies to develop hunting and fishing vacation packages.
Raises awareness of NY’s natural resources. by mandating the creation and distribution of a comprehensive brochure on fish and game species, likely increasing interest among enthusiasts and supporting conservation through increased licensing and participation.
Represents a significant new investment ($2.5 million). in coordinated outdoor tourism promotion, signaling the state’s strategic commitment to positioning New York as a premier destination for outdoor recreation, which may influence funding and policy priorities in related sectors.
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Who cares
Department of Economic Development
The bill would provide $2.5 million to implement an “I love NY outdoors” program, including hunting and fishing marketing, vacation packages and a fish and game brochure.
Department of Environmental Conservation
Its commissioner would help develop a marketing strategy promoting New York as a hunting and fishing destination.
Vacation and travel package companies
The economic development commissioner could contract with them to help develop outdoor vacation itineraries and packages.
Hunters and anglers in nearby states
They would be targeted with advertising and a brochure promoting New York’s fish and game species and hunting and fishing opportunities.
Headline styles
Promote NY Outdoor Tourism
Plain English, a few words. Used as the page title.
Sponsors
1 Co-sponsor
History
- Referred to tourism, parks, arts and sports development
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Promote Outdoor Tourism Program
In Senate Committee · Finance · Sponsor Rich Funke
Full text
2 pagesUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
10197
IN ASSEMBLY
March 24, 2020
Introduced by M. of A. BRABENEC -- read once and referred to the Committee on Tourism, Parks, Arts and Sports Development
AN ACT to amend the economic development law, in relation to creating the "I love NY outdoors" program; and making an appropriation therefor
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The economic development law is amended by adding a new article 9-B to read as follows:
ARTICLE 9-B
I LOVE NY OUTDOORS PROGRAM Section 216. I love NY outdoors program.
§ 216. I love NY outdoors program. 1. The commissioner shall develop and implement an "I love NY outdoors" program. The commissioner, in conjunction with the commissioner of the department of environmental conservation, shall develop a marketing strategy pursuant to this program that shall promote New York as a premiere destination for hunting and fishing.
2. The commissioner, in accordance with this program, shall cause to be developed outdoor vacation itineraries and packages. Nothing shall preclude the commissioner from contracting with an independent vacation or travel package company to help develop such outdoor vacation itineraries and packages.
3. The commissioner shall create and distribute a brochure of all the species of fish and game sought in New York and an advertising campaign promoting the program established by this section. Such brochure shall be distributed and such advertising shall be focused on nearby states to increase tourism and to promote New York as a premiere destination for hunting and fishing.
§ 2. The sum of two million five hundred thousand dollars ($2,500,000), or so much thereof as may be necessary, is hereby appropriated to the department of economic development from any moneys in the state treasury in the general fund not otherwise appropriated for services and expenses; including the expenses of the department of economic development, for the purposes of carrying out the provisions of
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD07124-01-9
A. 10197 2
this act. Such sum shall be payable on the audit and warrant of the state comptroller on vouchers certified or approved by the commissioner of economic development, or his duly designated representative in the manner provided by law.
§ 3. This act shall take effect immediately.
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.