What's happening
This bill prohibits motor vehicle dealers from advertising lease specials that apply to only a limited number of in-stock vehicles meeting advertised specifications.
Why it matters
Addresses misleading advertising. The bill targets a common tactic where dealers promote attractive lease offers that are actually available only on a very small number of vehicles, which can mislead consumers and waste their time.
Promotes fair competition. By requiring that advertised lease specials apply to all in-stock vehicles meeting the advertised specifications, the law would create a more level playing field among dealers and improve transparency in the market.
Empowers consumers. Buyers will have clearer expectations about what deals are genuinely available, reducing the chances of "bait-and-switch" scenarios and enhancing consumer confidence in vehicle shopping.
Could influence dealer inventory practices. Dealers may need to adjust how they advertise and manage inventory to comply, potentially leading to more honest and consistent leasing promotions statewide.
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Who cares
Headline styles
End Misleading Car Lease Ads
Plain English, a few words. Used as the page title.
Sponsors
1 Multi-sponsor
History
- Referred to consumer affairs and protection
- Referred to consumer affairs and protection
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
4195
2019-2020 Regular Sessions
IN ASSEMBLY
February 1, 2019
Introduced by M. of A. DenDEKKER -- read once and referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to prohibiting motor vehicle dealers from advertising lease specials for a limited number of in stock vehicles which meet the advertised vehicle specifications
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The general business law is amended by adding a new section 349-f to read as follows:
§ 349-f. Motor vehicle advertisement. Any advertisement by a motor vehicle dealer advertising the amount of a lease shall apply to all motor vehicles in stock at the time the advertisement was placed which shall meet the specifications of the advertised vehicle. Such advertisement may not be restricted to a limited number of such vehicles which meet the specifications of the advertised vehicle.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD07818-01-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.