What's happening
This bill requires print ads showing discounted prices to also display the original price in the same font and size.
Why it matters
Helps prevent misleading advertising. by ensuring that consumers see both the original and discounted prices with equal prominence, making it harder for businesses to obscure actual savings or inflate perceived discounts.
Enables easier price comparison. for shoppers, since the original price must be clearly visible and not hidden in fine print, allowing consumers to make more informed purchasing decisions.
Promotes transparency and trust. in the marketplace, as requiring the same font and size for both prices discourages deceptive practices and supports fair competition among businesses.
Applies to all print advertisements. , meaning that retailers and advertisers must update their marketing materials and could face legal consequences for non-compliance, potentially impacting advertising strategies and costs.
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Who cares
Headline styles
Show Real Price in Ads
Plain English, a few words. Used as the page title.
Sponsors
7 Co-sponsors
1 Multi-sponsor
History
- Ordered to third reading cal.163
- Advanced to third reading cal.137
- Reported
- Reported referred to codes
- Referred to consumer affairs and protection
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
4259
2019-2020 Regular Sessions
IN ASSEMBLY
February 1, 2019
Introduced by M. of A. DenDEKKER, SEAWRIGHT -- read once and referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to requiring that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Subdivision 3 of section 350-a of the general business law, as added by chapter 107 of the laws of 1994, is amended to read as follows:
3. It shall constitute false advertising to display or announce, in print or broadcast advertising, the price of an item after deduction of a rebate unless the actual selling price is displayed or announced, and clear and conspicuous notice is given in the advertisement that a mailin rebate is required to achieve the lower net price. All print advertisements shall include in the advertisement the actual selling price of the item being advertised prior to the deduction of any rebate, credit, or other discount. The actual selling price of the item being advertised shall be printed in the same font and in the same size text as the discounted price.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD07795-01-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.