What's happening
This bill prohibits the Metropolitan Transportation Authority from banning advertisements for alcoholic beverages on its property.
Why it matters
Potential increase in ad revenue for the MTA. By preventing the Metropolitan Transportation Authority (MTA) from banning alcohol advertisements, the bill could open up a lucrative stream of advertising dollars, potentially helping to address budget gaps or fund transit improvements.
Wider visibility of alcohol marketing. Allowing alcohol ads on MTA property means commuters, including minors, will be more frequently exposed to alcohol promotion, raising concerns among public health advocates about the normalization and encouragement of alcohol consumption.
Setting precedent for ad policy limitations. The bill restricts the MTA’s ability to independently decide what types of products can be advertised on its property, which could open the door to challenges or changes in other content-based ad restrictions in the future.
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Who cares
Headline styles
Allow Transit Booze Ads
Plain English, a few words. Used as the page title.
Sponsors
No co-sponsors yet.
History
- Referred to transportation
- Referred to transportation
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
1593
2019-2020 Regular Sessions
IN SENATE
January 15, 2019
Introduced by Sen. O'MARA -- read twice and ordered printed, and when printed to be committed to the Committee on Transportation
AN ACT to amend the public authorities law, in relation to prohibiting the metropolitan transportation authority from disallowing the advertisement of alcohol products
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Subdivision 14 of section 1265 of the public authorities law, as renumbered by chapter 634 of the laws of 1965, is renumbered subdivision 15 and a new subdivision 14 is added to read as follows:
14. The authority shall not disallow advertisements that promote any alcoholic beverage, as defined in subdivision one of section three of the alcoholic beverage control law, on any property owned or operated by the authority. Any such disallowance of alcoholic beverage advertisement shall be voided.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD05822-01-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Sponsor's memo
Title of bill
An act to amend the public authorities law, in relation to prohibiting the metropolitan transportation authority from disallowing the adver- tisement of alcohol products
Purpose or general idea of bill
This bill would amend the Public Authorities Law by prohibiting the MTA from banning advertisements promoting alcohol beverages on their proper- ty.
Summary of specific provisions
Section 1 of this bill states that the MTA shall not disallow advertise- ments that promote any alcoholic beverages on their property.
Section 2 sets an immediate effective date.
Justification
New York State is currently home to our thriving beer, wine, liquor and cider industries. The State has committed to promoting this industry especially through tourism and the TASTE NY program. The MTA's recent ban on advertising that promotes this strategic upstate industry is contrary to New York State's policy and diminishes the state's overall investments in growing this sector. In addition, revenue from alcohol advertisements brought in almost four million dollars in gross revenue for the MTA, an authority that is currently financially struggling. By allowing alcohol, advertisements on the metropolitan areas mass trans- portation vehicles and stations it would better promote our State's beverage industry as well as bring in much needed income for the MTA.
Prior legislative history
2018 - S 7881
Fiscal implications
None.
Effective date
Immediately.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.