What's happening
This bill prohibits billboards advertising alcohol or tobacco products within one mile of schools or daycare centers in New York.
Why it matters
Targets youth exposure. By banning alcohol and tobacco advertising on billboards within a mile of schools and daycare centers, the bill aims to reduce the likelihood that young people are influenced by these ads during formative years.
Broadens the definition of advertising. The law defines "billboard" expansively, including signs, posters, displays, and any stationary device that could catch the attention of drivers or pedestrians, closing potential loopholes in outdoor advertising.
Affects businesses and advertisers. The restriction could significantly impact outdoor advertising companies and businesses that rely on billboard promotion for alcohol and tobacco products, potentially shifting their marketing strategies or reducing visibility in key areas.
Public health and community impact. The measure responds to concerns from parents, educators, and health advocates about the normalization of tobacco and alcohol use, and could be a step toward broader efforts to discourage substance use among minors.
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Who cares
Billboard owners and outdoor advertising companies
The bill would prohibit erecting or maintaining alcohol or tobacco advertising within one mile of any covered school or daycare center.
Alcohol and tobacco businesses
The restriction would cover signs, posters, displays and other stationary advertising devices intended to attract or that attract drivers’ or pedestrians’ attention, not just traditional billboards.
Public and private elementary and secondary schools and daycare centers
Their locations would establish the one-mile zones where alcohol and tobacco billboard advertising would be prohibited.
Headline styles
Ban Alcohol, Tobacco Billboards Near Schools
Plain English, a few words. Used as the page title.
Sponsors
2 Co-sponsors
4 Multi-sponsors
History
- Referred to economic development
- Referred to economic development
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
4722
2017-2018 Regular Sessions
IN ASSEMBLY
February 3, 2017
Introduced by M. of A. ORTIZ, RIVERA, RYAN -- Multi-Sponsored by -- M. of A. CAHILL, CYMBROWITZ, GALEF, LIFTON -- read once and referred to the Committee on Economic Development
AN ACT to amend the general business law, in relation to billboards advertising alcohol or tobacco products
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. The general business law is amended by adding a new section 397-b to read as follows:
§ 397-b. Billboards advertising alcohol or tobacco products. No billboard advertising any alcohol or tobacco product shall be erected or maintained within a one mile radius of (1) any public or private elementary or secondary school, or (2) any daycare center. For purposes of this section, the term "billboard" shall include any billboard, sign, notice, poster, display or other stationary device intended to attract or which does attract the attention of operators of motor vehicles or pedestrians.
§ 2. This act shall take effect on the first of January next succeeding the date on which it shall have become a law.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD08976-01-7
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.