What's happening
This bill requires all campaign materials and communications to clearly identify the person, party, or committee that authorized them.
Why it matters
Increases transparency in election campaigns. By requiring all campaign materials to clearly state who authorized them, the bill makes it easier for voters to know the source behind political messaging, helping them judge credibility and potential bias.
Applies to a wide range of communications. The identification requirement covers not just traditional ads and literature, but also public speeches, press releases, and any other campaign-related writings, broadening the scope well beyond just printed flyers or TV spots.
Strengthens accountability for campaign actors. Political parties, committees, and individuals will be directly associated with their campaign communications, making it more difficult to anonymously spread misinformation or negative campaigning.
Empowers voters and regulators. Clear identification helps election authorities enforce fair campaign practices and gives the public more information to make informed decisions, potentially reducing the impact of “dark money” or shadow campaigns.
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Who cares
Headline styles
Disclose Campaign Ad Sponsors
Plain English, a few words. Used as the page title.
Sponsors
8 Co-sponsors
4 Multi-sponsors
History
- Referred to election law
- Print number 6060a
- Amend and recommit to election law
- Referred to election law
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Require Campaign Ad Transparency
In Senate Committee · Elections · Sponsor Liz Krueger
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
6060--A
2019-2020 Regular Sessions
IN ASSEMBLY
February 26, 2019
Introduced by M. of A. GUNTHER, ZEBROWSKI, JAFFEE, STECK, RIVERA, ABINANTI, DenDEKKER, GALEF, MONTESANO -- Multi-Sponsored by -- M. of A. COLTON, CROUCH, McDONOUGH, SIMOTAS -- read once and referred to the Committee on Election Law -- committee discharged, bill amended, ordered reprinted as amended and recommitted to said committee
AN ACT to amend the election law, in relation to media identification requirements in the fair campaign code
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Subdivision 1 of section 3-106 of the election law, as amended by chapter 8 of the laws of 1978 and as redesignated by chapter 9 of the laws of 1978, is amended to read as follows:
1. In addition to the powers and duties elsewhere enumerated in this article, the state board of elections, after public hearings, shall adopt a "fair campaign code" setting forth ethical standards of conduct for persons, political parties and committees engaged in election campaigns including, but not limited to, specific prohibitions against practices of political espionage and other political practices involving subversion of the political parties and process, and requiring that all campaign literature, media advertisements or broadcasts, public speeches, press releases and other writing shall identify the person, political party or committee authorizing such material.
§ 2. This act shall take effect on the one hundred eightieth day after it shall have become a law. Effective immediately, the addition, amendment and/or repeal of any rule or regulation necessary for the implementation of this act on its effective date are authorized to be made and completed on or before such effective date.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD01151-03-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.