What's happening
This bill requires all campaign materials and media to clearly identify the person, party, or committee that authorized them.
Why it matters
Increases transparency in political communication. by ensuring voters can easily see who is responsible for campaign messages, potentially reducing the impact of misleading or anonymous materials.
Expands ethical standards for all forms of campaign outreach. not just printed literature, but also advertisements, broadcasts, speeches, and press releases—making it harder for hidden actors to influence elections.
Creates enforceable requirements for disclosure. , giving election authorities a clearer mandate to hold campaigns accountable for failing to identify themselves, which could deter negative tactics or misinformation.
May empower voters to make more informed decisions. by providing context about the source of campaign information, thus helping to evaluate potential biases or interests behind political messaging.
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Who cares
Headline styles
Require Campaign Ad Transparency
Plain English, a few words. Used as the page title.
Sponsors
3 Co-sponsors
History
- Referred to elections
- Referred to elections
Companion bill
The same bill in the other chamber. A bill becomes law when one version passes both houses and the governor signs it, so either number can carry it.
Disclose Campaign Ad Sponsors
In Assembly Committee · Election Law · Sponsor Aileen Gunther
Full text
1 pageUnderlined is new[Struck] is removedOfficial text on nysenate.gov ↗
STATE OF NEW YORK
2512
2019-2020 Regular Sessions
IN SENATE
January 25, 2019
Introduced by Sens. KRUEGER, MAYER -- read twice and ordered printed, and when printed to be committed to the Committee on Elections
AN ACT to amend the election law, in relation to media identification requirements in the fair campaign code
The People of the State of New York, represented in Senate and Assembly, do enact as follows:
Section 1. Subdivision 1 of section 3-106 of the election law, as amended by chapter 8 of the laws of 1978 and as redesignated by chapter 9 of the laws of 1978, is amended to read as follows:
1. In addition to the powers and duties elsewhere enumerated in this article, the state board of elections, after public hearings, shall adopt a "fair campaign code" setting forth ethical standards of conduct for persons, political parties and committees engaged in election campaigns including, but not limited to, specific prohibitions against practices of political espionage and other political practices involving subversion of the political parties and process, and requiring that all campaign literature, media advertisements or broadcasts, public speeches, press releases and other writing shall identify the person, political party or committee authorizing such material.
§ 2. This act shall take effect on the one hundred eightieth day after it shall have become a law. Effective immediately, the addition, amendment and/or repeal of any rule or regulation necessary for the implementation of this act on its effective date are authorized to be made and completed on or before such effective date.
EXPLANATION--Matter in italics (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD01151-02-9
Reflowed for reading: line numbers and page breaks removed. Cite the official text.
Sponsor's memo
Title of bill
An act to amend the election law, in relation to media identification requirements in the fair campaign code
Purpose
To necessitate the fair campaign code to require campaign literature and other mass media to identify the person, political party or committee authorizing such media.
Summary of specific provisions
Amends Section 1. Subdivision 1 of section 3-106 of the election law.
Justification
Requiring that all campaign literature, media advertisements or broad- casts, public speeches, press releases and other writing shall identify the person, political party or committee authorizing such material will promote a more transparent election process.
Legislative history
2017-18: S.4171/A.850 Gunther Elections Comm 2015-16: S.2558/A.1029 Gunther - Elections Comm 2013-14: S.3814/A.1102 Gunther - Elections Comm
Fiscal implications
None.
Effective date
One hundred eightieth day after becoming law with provisions.
Summaries, headlines and scores are AI-generated from the official bill text. How we score bills. Source: NYS Open Legislation.